IV Therapy Case Study Essay Sample free essay sample

Intravenous therapy or IV therapy is the extract of liquid substances straight into a vena. The word endovenous merely means â€Å"within a vein† . Therapies administered intravenously are frequently called forte pharmaceuticals. It is normally referred to as a trickle because many systems of disposal employ a drip chamber. which prevents air from come ining the blood watercourse ( air intercalation ) . and allows an appraisal of flow rate. * Intravenous therapy may be used to rectify electrolyte instabilities. to present medicines. for blood transfusion or as unstable replacing to rectify. for illustration. desiccation. Intravenous therapy can besides be used for chemotherapy. When compared with other paths of disposal. the endovenous path is the fastest manner to present fluids and medicines throughout the organic structure. Types of IV entree The Hickman catheter is softer than a simple triple-lumen catheter. and is normally inserted in an operating room. The existent entree to the subclavian vena is still by puncture under the collarbone. We will write a custom essay sample on IV Therapy Case Study Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page but the distal terminal of the catheter is pulled under the tegument for 2-4 inches and comes out of the chest stopping point to the mammilla. This creates a â€Å"tunnel† which decreases the hazard of infection. The Hickman catheter. which is made of silastic ( a silicone elastomere ) . comes in double-lumen and triple-lumen assortments. These catheters can remain in topographic point for hebdomads to months ; some patients have had the same Hickman catheter for old ages! * The Groshong catheter is really similar to the Hickman catheter. but has a valve at the tip of the catheter which makes it unneeded to go forth a high concentration of Lipo-Hepin in the catheter ( see below ) . The Broviac catheter is besides similar to the Hickman catheter. but is of smaller size. This catheter is largely used for paediatric patients. * Apheresis catheters are larger and sturdier than Hickman catheters. Apheresis catheters can besides be used for haemodialysis. and are frequently called â€Å"dialysis catheters† . The Hickman catheters are non designed to manage high-flow blood backdowns ; they are so soft that the walls of the catheter prostration ( pull vacuity ) when the dialysis. or pheresis. machine efforts to draw blood into the machine ( see besides Apheresis ) . These dialysis/pheresis catheters can either be inserted without a tunnel ( e. g. . Arrow Catheter? /i gt ; ) at the bedside. or with a tunnel ( e. g. . PermCath? /i gt ; ) in the operating room. Such tunneled pheresis catheters can function both for the aggregation of root cells and for support of the patient during the transplant episode. * Implantable Ports are catheters which are inserted wholly under the tegument. The distal terminal of the catheter is formed by a little metal â€Å"drum† or reservoir. which has on one side a membrane for needle entree. This membranophone is surgically placed under the tegument. merely below the collarbone. with the membrane instantly below the tegument. The catheter runs from the membranophone into the subclavian vena. Access is ever with a particular acerate leaf that is pushed through the tegument and the membrane into the reservoir inside the membranophone. Such ports come in different sizes. and can hold either one or two lms. Sinc e the full catheter is under the tegument. the hazard of infection is smaller than with external catheter Gone Incorrect!Infiltration and extravasation are complications that can happen during endovenous therapy administered via either peripheral or cardinal venous entree devices. Both can ensue in jobs with the siting of future venous entree devices. nervus harm. infection and tissue mortification. The nurse is the key to cut downing the hazard of infiltration and extravasation. through her cognition and accomplishment in canulation and the endovenous disposal of drugs ( by bolus injection or extract ) . The nurse must besides be able to acknowledge the early marks and symptoms of infiltration and extravasation and act quickly and efficaciously to restrict tissue harm. The first mark of possible escape of drugs into the tissues is pain and uncomfortableness. so patients must be informed of what symptoms to look out for and be asked to describe any alteration in esthesis every bit shortly as they are cognizant of it. Finally. accurate certification of the event is critical to ease patien t attention and in instance of judicial proceeding. hypertext transfer protocol: //faculty. mercer. edu/summervill_j/iv. htmhypertext transfer protocol: //www. ivteam. com/iv-therapy-extravasation-and-infiltration/

The Adventures Of Sojourner Essays - Spaceflight, Spacecraft

The Adventures Of Sojourner Essays - Spaceflight, Spacecraft The Adventures Of Sojourner The Adventures Of Sojouner by Susi Trauntmann Wunsch is a fascinating story about a mission to mars. The Sojouner is a little remote-control rover, know bigger then a breadbox. The Sojourner explores the outer banks of mars, collecting pictures and information. But how Sojourner got to mars is also a very involved and amazing project. The Pathfinder is the machine that lands the Sojourner. When the Pathfinder first landed it took a picture. When the people back at NASA received it 10 minutes later the saw two rocks that were different from the other rocks. This book is fascinating and it raised some interesting questions. For instance is there going to be another mission conducted again? Will they create a different landing process? I would recommend this book to a friend because a friend recommend it to me and it was great. It was very interesting. They had astonishing pictures.

CHANGE MANAGEMENT Essay Example | Topics and Well Written Essays - 2750 words

CHANGE MANAGEMENT - Essay Example The organisation is undergoing change in the management structure in order to acquire better efficiency. The organisation was unable to reach the target population and was also incapable of reaching the desired target. Thus, a change has been proposed which can help to make significant differences in operational system. The objective of the essay is to describe the change procedure of Children and Young People Service by using different change management models and theories. Description of Change Process The change process of Children and Young People Service has occurred through three phases. The first phase involves understanding the reasons for restructuring in the organisation. In this phase, a proposal has been made and justification for change has been developed. In the second phase, management team has been developed and change management models have been selected. The management team evaluated the present operational structure and established new operational structure on the basis of proposed objectives. ... While changes occur to individuals’ jobs, and at times they disagree with the change, alteration is internal in nature and it occurs in the mind of individuals during the change process. Thus, it helps to deal with the sentiments of individuals throughout the change process (Bridges & Mitchell, 2012). A weakness of the model is that it cannot be considered as a substitute for other approaches for change management. Moreover, the model cannot be regarded as an independent model for change management (Bridges & Mitchell, 2012). Strengths and Weakness of ADKAR Model The key strength of this model is that it delivers valuable management specifications which directly deal with people related aspects of change. Besides, this model permits for concentrating on those functions which are useful for accomplishing the desired outcome (Hiatt, 2006). However, one significant weakness of this model is that it fails to differentiate between the roles of leadership and management; it simply i gnores the requirement of leadership and concentrates on managing the change (Hiatt, 2006). Identification and Description of Models used in Change Management ADKAR Model of Change in Planning In the change management of Children and Young People Service, it can be recognised that ADKAR model of change has been followed within the planning process. ADKAR model states that in order to plan any kind of change, at first, there is a need for generating the desire for change among the members of organisation. Without proper desire the organisational members will be unable to participate in the change process and the change will become a failure. Awareness

American Literature Essay Example | Topics and Well Written Essays - 3000 words

American Literature - Essay Example These four pieces have been selected carefully to cover the most crucial aspects of the American lifestyle and the culture of the American society in general. The Godfather, The Great Gatsby, The Long GoodBye and The Social Network are four pieces which have been used in the paper to find out various patterns regarding the American way of life. All of these pieces are focusing a particular point in the history of America, where certain fads were apparent and various lawsuits had their own effects of the society, thus all such aspect will be covered in the paper. For instance, The Great Gatsby particularly focused on the post World War I period when the American Elites had their own way of life as they were highly indulged in a luxurious lifestyle full of lust and obsession with the material things. Similarly, The Godfather focuses on the post WWII period which represents a period of transition by portraying the story of a Mafia family which suffers badly due to the changes in the sys tem how the Mafia system works. Also, The Long Goodbye is another post WWII Classic literary piece which also tries to portray the world of Drug Mafia and the perils of the system prevailing at that time in the American way of life. The Social Network, however, is a completely new and a recent composition which reflects the current trends of the American lifestyle. ... The lust for money makes them even greedier; also the urge to flaunt their wealth in front of others makes their lives fall apart in the long run. Secondly, American lawsuits have always inflicted major problems in the system, and when the Americans try to use illegal methods, problem are further complicated. Also, all of the pieces tend to show a slight transition in the American culture, and they portray that change is inevitable, however the change brings along various implications which are hard to resolve. It was perceived that the virtual world which minimize the problems, however, this was never the case as reflected in the paper. To make generalizations regarding the American way of life via the literary texts composed by highly reputable artists it is first important to analyze the pieces one by one. â€Å"The Great Gatsby† is the classic and one of the most popular books composed by Scott Fitzgerald. The author has incorporated all kinds of evils as well as the good about the American society during the time, by introducing many different characters and connecting those though different stories. The novel is more of roller-coaster ride where events are events reveal various aspects, and the scariest ones, thereby creating a realistic scenario of the time. The story revolves around two main characters, i.e. Nick and Gatsby, however many different supporting characters have also been introduced. Nick was a war veteran who plans to shift to the city to make use of the metropolitan life to make some money. On doing so, he happens to live next to Gatsby, who is a millionaire and throws the most lavish parties in now every now and then. Nick also gets to meet Daisy, who was rather Gatsby`s cousin, and both Daisy and Gatsby also a love affair

Development strategy Assignment Example | Topics and Well Written Essays - 2500 words

Development strategy - Assignment Example These are what the typical demand of occupiers is currently. Occupiers also challenge developers to meet their power load reduction goals. Therefore occupiers demand that developers ensure that they meet modern mandates and energy conservation goals. They must therefore ensure transmission, generation, and distribution entities work together effectively. Occupiers also demand that available load demand side management assets are identified and unified and hosted DSM is provided for utilities throughout the distribution of infrastructure (Egan, 2002). Occupiers demand that energy requirements in buildings be reduced and sourced alternatively. They also need energy conservation solution with benefits such as: insight and visibility from generation to device unifying data throughout ecosystem of the energy; achieve compliance and reduction of load through the unified controls which execute and measure created diverse load control programs; cost savings through controlling peak charges; rapid adoption allowing utilities to participate in centralized programs; and future proofing with standard based system device agnostic supporting hardware legacy, data sources and applications. These demands must be met by developers. Analyses of how today’s energy requirements in buildings can be reduced and alternatively sourced. ... Another way to reduce energy demands and source energy alternatively is via the use of renewable energy generations to eliminate or reduce further their emissions of greenhouse gas in use. Evidence has it that buildings are responsible for around 45% of carbon dioxide emissions in the UK. Therefore good building designs can cut energy bills and carbon dioxide emissions by almost two third. Developers therefore need to incorporate renewable energy in order to give the buildings producing no net carbon dioxide in use. The Management of Energy and Water Efficiency in Federal Buildings has established a facility project management and benchmarking framework. This enables developers to identify all â€Å"covered facilities† constituting at least 75 percent of the energy of the building in use. The framework also demands that an energy manager be designated at every one building covered. Developers are encouraged to implement the identified water and energy efficiency measures. Deve lopers are mandated to ensure that their new buildings hit a long term zero net energy goal by 2025. New buildings also need to be located in places that regulate its illumination and temperatures, for example around hills, landscaping and trees in order to block wind and provide shade. In addition, buildings in cooler climates should be designed with south facing windows so as to increase the amount heat energy (sun) that enters the building. This minimizes the use of energy through maximization of passive solar heating (Egan, 2002). Reducing energy requirement is a demand that is typical with occupiers, who also need the energy to be sourced from alternative means. In order to reduce energy

Dunkin Donuts Target Market Demographic Segmentation

Dunkin Donuts Target Market Demographic Segmentation Dunkins Donut is Americas favorite food and all-day stop for coffee and baked goods. It is a leading retailer of hot and iced regular coffee by the cup in America and it also the largest coffee and baked goods chain in the world. The original Dunkins Donuts was a single cup of coffee with a donut. Now Dunkins Donut offers a wide range of coffee or coffee related beverages, baked goods and an expanding all day Oven Toasted menu. But they still use their original proprietary coffee blend recipe established by its founder (Franchise Update Media Group 2010). Throughout Dunkin Donuts Companys planning, they always keep the customers interests in mind. They frequently refer to their mission statement which is increase customer satisfaction and loyalty by providing the fastest and most accurate service, the freshest products in the friendliest and cleanest environment. They accomplish this through teamwork, communication, honesty, fun and sharing experiences as they all grow together (Riverside Management 2006). Today, this philosophy still holds true and it is the foundation that has enabled Dunkin Donuts to grow into Americas favorite everyday, all-day stop for coffee and baked goods (Dunkin Donuts 2009). Consumer Decision Process Consumer behavior looks at the many reasons why people buy things and later dispose of them. Diagram 1 is showing about consumer will go through distinct buying phases when they purchase products (Tanner, J. et al [No Date]) Dunkin Donuts has marketed itself as selling coffee for people on the go and their slogan is America runs on Dunkin. Dunkin Donuts coffee is what people drink on the way to work while on the car or on the subway (MightyStudents.com 2010). When people rush the time go to work but hungry, they will go to Dunkin Donuts because Dunkin Donuts easy take away and replenishing the energy of them. When consumer needs to buy something, they will do something information search and make automatic purchase decisions. It is because Dunkin Donuts coffee is a low-involvement product and it carries a low risk of failure and has a low price tag for a specific individual or group making the decision (Tanner, J. et al [No Date]). Consumer will receive the information of Dunkin Donuts from neighbors, colleagues, friend or advertisements. The outputs of information processing are the belief, attitude that shape decisions and the intentions that predispose certain actions. In beverage, consumers have many choices to choose which one coffee brand they want. The logo of Dunkin Donuts is pink and orange colour and these colour is memorable everywhere and also has a small cup of hot coffee (CBS Interactive 2010). The price of Dunkin Donuts coffee is less expensive pastry and beverage offerings are made to attract a fast on the move crowd (MightyStudents.com 2010). In beverage industry, Dunkin Donuts coffee will face many competitors and their largest competitor is Starbucks coffee. Consumer still will choose Dunkin Donuts coffee because they have good service for their customer. Besides that, Dunkin Donuts coffee has a reputation for brewing high quality coffee. It is because they use 100% Arabica coffee beans and has its own coffee specifications, which are recognized by the industry as a superior grade of coffee however Dunkin Donuts coffee still is less expenses for consumer (Alex Compton 2007). Finally, consumer will decide whether Dunkin Donuts coffee their purchased is everything it was cracked up to be. If not, they will like to suffer whats called post-purchase dissonance, so they will rethink their decision after purchasing products and wonder (Tanner, J. et al [No Date]). Dunkin Donuts need to try the prevent buyers remorse, so they have a customer service to help their customer to solve their problem. The customer service also will receive any suggestion from their customer and get the new idea to strengthen their business. In conclusion, consumer decision process does not end when a purchase has been made. The most important of all from a marketing viewpoint is whether the consumer will buy the selected brand again on a later purchase occasion (Baker, M.J. 1999, -). Consumer Buying Influences of Dunkin Donuts Consumers buying is influenced by four major psychological factors that are perception, learning, motivation and attitudes. Perception Perception is a process that begins with consumer exposure and attention to marketing stimuli and ends with consumer interpretation. Diagram 2 is showing about the nature of perception. Stimuli Exposure Attention Interpretation Memory Purchase Consumption Decision In Asia countries when people heard about Dunkin Donuts, they just know Dunkin Donuts is selling donuts. It is the donuts word will let them link to this beverage food main product is donuts not the coffee. But expect Asia country, they will know the Dunkin Donuts main product is coffee. This is why they need communication to reach consumers first and resulting in activating one or more senses, therefore consumer exposure is the start of preliminary processing. Dunkin Donuts coffee is well-known for their advertising and become popular culture references (WorldLingo Translations LLC 2010). Dunkin Donuts will through different ways to promote their coffee such as billboards, television adverts, magazines, sides of bus and the others. It is because they need to generate increased consumption their coffee. For example, Dunkin Donuts use the bus advertising to promote their coffee. They choose this advertising because it is large advertisement areas, novelty interest, high mobility and it can available for corporate hire (Bus Advertising 2006). Nowadays, most people live in an environment that is filled with sensory stimuli but their capacity to handle this information is limited (OpenLearningWorld 2010). So, Dunkin Donuts try to exploit that situation to their advantage before to leave an impact in their consumer (Himansu, S.M. 2009). It is why Dunkin Donuts have their own graphic logo and their shows a tall coffee cup and hot pink and orange colour company name. These two colour are energetic, dynamic and fast, consumer will easy pay attention in their coffee when consumer see these two colour (Logo Design Works 2010). On the other hand, the often situation, condition, environment or the surrounding of the consumer have an effect on its attention of certain stimuli. In America, Dunkin Donuts consumption object type is office worker and normal worker. So, Dunkin Donuts stores with limited seating as well as its less expensive pastry and beverage offerings are made to attract a fast, on the move crowd (MightyStudents.com 2010). When consumer rush the time go to work, then they remind Dunkin Donuts coffee and go to buy it. Interpretation is Dunkin Donuts coffees message which to attention the attracted and further analyses in terms of categories of meaning stored in memory (Lombard, A. 2007). Dunkin Donuts and their coffee are symbolic value for consumer and they will attempt to preserve or enhance Dunkin Donuts coffee. Hence, product and service image is very important for Dunkin Donuts in their business. Motivation In the motivation theory, we can use Abraham Maslows Hierarchy for Dunkin Donuts coffee because this theory is driven by the existence of unsatisfied needs. Through about Maslows theory, Dunkin Donuts coffee is belong to physiological needs. Food and water are very important for all of people and Dunkin Donuts is providing coffee and donut to consumer. Therefore, they can get the energy from Dunkin Donuts coffee and carry on their activity. Figure 3 is an advertisement which is cognitive preservation motive in McGuires psychological motives and it is the need for objectification of consumer. In this advertisement have a person who wear Dunkin Donuts coffee cup and run on the ways. This action is mating about Dunkin Donuts slogan and promotes their coffee, then can strengthen consumer impression Learning, Memory and Retrieval Learning is a behavioral modification that occurs through experience or conditioning and it included with thinking, conditioning and modeling (IBS Center for Management Research 2010). Advertising is a method which will be use by all of business because advertising will easy let consumer to remember their product. Consumer will easy pay attention for this advertisement because this advertisement is colourful and quite especial, then they will want know what is the mean about the America Runs on Dunkin. After that, consumer will start to analysis the product is good or not. They will use different method to measure the value of the product with other same type product. After that, consumer will remember Dunkin Donuts coffee in their mind. When consumer see people running, they will quickly association Dunkin Donuts slogan then they will got desire need to drink the coffee and go to buy. Attitudes Consumer attitudes are composite of a consumers beliefs, feeling and behavioral intentions toward some object. All of them are viewed together since they are highly interdependent and together represent forces that influence how the consumer will react to the object (Lars Perner 2010). Consumer belief Dunkin Donuts coffee can come from newspapers, television, listening radio, internet and cognitive process. America is a busy country and Dunkin Donuts coffee is what you drink when you are on the go, so consumer will go to buy Dunkin Donuts coffee when they rush their time to work or else. After consumers consume Dunkin Donuts coffee, they will get some feeling with this coffee. They will think why Dunkin Donuts coffee is so nice and the price also cheap. In addition, the advertising and another consumer comment, it can reinforce the Dunkin Donuts coffee image. Finally, they will choose Dunkin Donuts coffee because they got the affirmation from Dunkin Donuts coffee. Consumer Environment of Dunkin Donuts Culture and Subculture America is a coffee culture and American need drink coffee every morning before they start their work. Besides that, America is freedom country because all of national of America is very recognition of personal freedom. In consumption, they got entitlement to choose anything they want or need. In order to suitable this culture, Dunkin Donuts coffee given their customer many choice in their menu. Dunkin Donuts not only have different type of coffee, they also have different type of donuts, fancies, munchkins and sticks. Therefore, consumer got many different choices to choose when they need to consumption in Dunkin Donuts. Group Age group can be analyzed as subculture because they often have distinctive values and behaviors. American teenage population has been gaining affluence and fluctuating in size (Peter, J.P., et al 1999, pg304). Dunkin Donuts coffee will be flourishing in teen market because price of them very cheap but high quality. It is because its easy, filling and convenient. Nowadays in America, teenagers parent is busy in their work and they not more extra time to prepare home-cooking meal for them. Teenager also the limited budget and Dunkin Donuts is less expensive then they got the consume power. Lifestyle America is a busy country, so for the most part they want their food to be quick, convenient and cheap. Americans like thing that are fast and easy, requiring minimal personal or economic sacrifice, regardless of whether they buy it at supermarket or fast food franchise (The Kerr Center, 2010). Dunkin Donuts coffee is let people drink on the way to work, while on the car or on the subway, so Dunkin Donuts coffee is what you drink when you are on the go. Hence, Dunkin Donuts stores with limited seating as well as its less expensive pastry and beverage offerings are made to attract a fast, on the move crowd (MightyStudents.com 2010). PEST Analysis of Dunkin Donuts (P)olitical Americas government will establish Environment Protection Agency to charge with protecting human health and the environment (KOSMIXTM CORPORATION 2010). Dunkin Donuts unveiled its first LEED certified restaurant in Florida and LEED is recognized as the standard for green construction in America. LEED features are energy-efficient insulated concrete foam walls to reduce air conditioning, energy-efficient lighting, including motion sensors for restrooms and offices. They also identifying designated areas within the restaurant for storage/collection of recyclable materials. It is because they want going to do it in a way that is environmentally friendly for the people who live and work in America (DD IP Holder LLC 2010). (E)conomic America has an advanced industrial economy that is highly mechanized and the gross national product is the largest in the world. They more than meet its own economic needs and is the worlds leading exporter of food. The vast majority of businesses in America are clustered within the service industry, especially fast food business (Advameg Inc 2010). Therefore, Dunkin Donuts coffee in America will face many competitors such as McDonald, Starbucks and the other. It is because they marketing strategy are similar and all of them are attach importance to their service attitude and speed. (S)ocial The social classes for consumer analysis are upper Americans (14%), middle class (32%), working class (38%) and lower Americans (16%). Working Americans are family folk depending heavily on relatives for economic and emotional support (Peter, J.P., et al 1999, pg318). Dunkin Donuts coffee is what you drink when you are on the go, so they can save many times to do another things. It also is high quality but low cost of pastry and beverage offering are made to attract a fast on the crowd (MightyStudents.com 2010). Hence, all of American social class can consume. (T)echnological America is a technologically advanced country and it becomes an opportunity for Dunkin Donuts coffee in their business. Therefore, Dunkin Donuts coffee should always look forward to develop and improve its technological facilities in order to differentiate themselves in their use of technology. Dunkin Donuts unveiled Dunkin Run, an interactive Website and iPhone application the chain and it will enable customers to solicit and place Dunkin Donuts group orders in just a few clicks with unprecedented ease, speed, accuracy and fun. Consumers can a group to order with www.DunkinRun.com through their computer or mobile device to view the Dunkin Donuts coffee menu. All Dunkin Donuts core coffee, foods and beverages are presented using interactive product images to make personalizing an order all of them is simple and fun (Stagnito Media 2010). Global In global, many country people such as Asian will not consume on Dunkin Donuts. It is because in their first image Dunkin Donuts is selling donuts, so they will not want to consume. They prefer like to drink tea, Nescafe, Milo and others. Marketing Mix of Dunkin Donuts Dunkin Donuts adopted marketing strategies in four main areas, namely product, price, promotion, and place in America market. Table 1 is showing about Marketing Mix of Dunkin Donuts coffee in America. Product Dunkin Donuts is the largest coffee and baked goods chain in the world. They use high quality of their coffee and they have many choice can let their customer to choose. Starbucks is the largest competitor for Dunkin Donuts in the beverage business. Price In price, Dunkin Donuts is less expenses and their customer base is middle class people. Therefore, most of people can consume it. Promotion In promotion, they offer a holiday coupon in the month of December and they have their own logo and slogan. Besides that, they will prepare set lunch for their customer. Their other promotion method: television, newspaper, website, and the others. Place Dunkin Donuts is LEED certified restaurant and their stores is limited seating. STP Statement Market Segmentation As of 2009, America claimed 307,006,550 inhabitants within the area of 79.6 sq.km (US Census Bureau 2010). Besides that, America is a very urbanized population with 81% residing in cities. Dunkin Donuts key market segments are student, worker, kids and families. Location of Dunkin Donuts is restaurant outlet in the shopping mall at orchard road. Targeting Characteristics of target consumer for Dunkin Donuts coffee have three characteristics and it is age 18-25 years old, age 25 years old above and family. Table 3 is showing about characteristics of target consumer. Characteristics of target consumer Reasons for targeting: Age 18-25 years old This entire group is teenager student and young worker and they are limited budget Age 25 years old above They are heavy restaurant user group due to busy working lifestyles and they have relatively high incomes and are more flexible in their budgets. Businessman This group do not perceive Dunkin Donuts coffee is a luxury food and it is easy take away food when they rush the time go to work. Positioning Dunkin Donuts is positioning itself as a brand of choice nationally and internationally. The companys philosophy is make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well-merchandised stores (DD IP Holder LLC, 2010). This philosophy enabled Dunkin Donuts coffee to grow into Americas favorite everyday and all day stop for coffee and baked good. It is leading retailer of hot and iced regular coffee by the cup in America and the largest coffee and baked goods chain in the world (Dunkin Donuts 2009). Today, more than 50% of Americans consume coffee on a daily basis and drink an average of 3 cups per day. Dunkin Donuts coffee is the most popular coffee franchise in America and helps to support this habit by serving nearly 1 billion cups coffee each year (Natural Bias 2009). Branding In Asia countries, when people heard about Dunkin Donuts, they just know Dunkin Donuts is selling donuts. It is because this brand calls Dunkin Donuts and the donuts word will let them link to this beverage food main product is donuts not the coffee. Dunkin Donuts brand has traditionally stood for hot coffee. Today, Dunkin Donuts is a global conglomerate that houses its own brand as well as quick service restaurant brands Baskin Robbins and Togos (Brand Channel 2010). It operates as a quick service restaurant franchiser in the coffee, bakery and ice-cream segments in the America and internationally (Bloomberg L.P 2010). In addition, their internal compass points toward their core values of honesty, transparency, humility, integrity, respect, fairness and responsibility (DD IP Holder LLC 2010). Hence, Dunkin Donuts franchiser boats high brand awareness and it ranked the first in customer loyalty in the coffee category in the Brand Keys Customer Loyalty Engagement Index (AllBusiness 2009). Conclusion As a conclusion, with the launching of Starbucks, they are opening a new window towards a better future for their customer and also the company. This is why Starbucks can be leading the world in the America fast coffee market. On the other hand, Dunkin Donuts coffee has used their consumer information to determine the market trend and new ways to grow their company. This is why Dunkin Donuts will be in a better position to target their products and services at them.

Greed and Malevolence in Macbeth :: Macbeth essays

The Power of Greed and Malevolence in Macbeth William Shakespeare's Macbeth is not necessarily a play of fate, but rather a tragedy that occurred as a result of uncontrollable greed and malevolence by Macbeth and his wife. The weird sisters only make suggestions about Macbeth's road to kingship; they do not cast spells to make true all their predictions. These interpretations lead Macbeth and Lady Macbeth to kill Duncan and secure the title Thane of Clawdor. While in kingship Macbeth elects to kill Banquo and his son, Fleance, for Macbeth was fearful about losing his throne to Fleance. Senseless violence and inner rage cause the King of Scotland to murder Macduff's children and wife. The predictions of the witches are only temptations. The weird sisters never tell Macbeth what to do with these suggestions. He is initially curious and disbelieving about these deceptive hags, but he takes their forecasts literally. The witches only make predictions about the future kingship of Macbeth: "All hail, Macbeth! Hail to thee, Thane of Cawdor." Macbeth, along with Lady Macbeth, was responsible for making the judgments that leads to the downfall and destruction of himself. The prophecies predicted by the weird sisters do occur, but one can conclude that latter events, such as the death of Macbeth, were not caused by their direct powers, but they were simply the witches' foreknowledge: "He (the apparitionist) will not be commanded. Here's another / More potent than the first." The vaulting ambitions of Macbeth and Lady Macbeth lead to the death of King Duncan. For the sake of Macbeth's ambition, he is willing to murder his cousin, Duncan. Macbeth realizes that murdering his king is perfidious and blasphemous because every king is set on throne by God; he is driven by his undying aspiration to steal the throne and be king: "I have no spur / To prick the sides of my intent, but only / Vaulting ambition, which o'erleaps itself / And falls on th' other." Lady Macbeth is also moved by her avarice to be alongside her husband on the throne. She uses all her strength and intelligence for evil purposes; this confident and arrogant authoritarian instills the plan of the murder (of Duncan) to Macbeth: "We fail? / But screw your courage to the sticking place / And we'll not fail. When Duncan is asleep." Macbeth is the only individual responsible for the death of his friend Banquo and the flight of Banquo's son, Fleance.

Religion and So-called German Christians Essay

Religion continues to be one of the most influential forces in the world. It has been seen to provide great peace and harmony to believers, but it has also been the cause if not an actual reason for some of history’s greatest wars. It can be used as justification from leaders of war, can it also serve as an instrument of resolution as well? Religion has come to be a much stronger force than any material incentives. It is far better at directing positive behaviour towards social betterment than any laws or physical force. For instance, Ghandi and Martin Luther King Jr conducted non-violent protests based upon religious beliefs. Religion can also be used to help bring people together as they are more willing to work together. By contrast, places that reject religion, such as Revolutionary France, communist Russia and China, or Nazi Germany are often very brutally oppressive. However, it is not always the case. For example, Iran: a country where religion is so prevalent is equally as oppressive as these countries. Incidentally, religion can be very dangerous because it can and has been used to justify horrific acts. Crusaders not only killed many Muslims, they also massacred many Jews and Eastern Christians in the process of attempting to win control of the Holy Land. Adolf Hitler’s followers – among them the so-called German Christians – were believers in their Fuhrer. The Inquisition carried out its torture in the name of God. Religion should never be involved in politics because it can then be used as an instrument of control. However, in places where religion develops freely and people have free access to places of worship, it provides people with a sense of hope, praying serves as therapy and members of a congregation feel a sense of community and friendship. Some of the greatest works of art were created in the name of God. Furthermore, Woodrow Wilson suggested that a strong affinity exists between religious commitment and patriotism. Love of country, just like the love of God certainly inspires good deeds but not always. Furthermore, religion may have led to the creation of the world’s finest art, but it has also caused its destruction. Religion can be a source of extreme nationalism. In Christianity, Islam and Judaism, God is described as â€Å"mighty warrior, â€Å"just king† and â€Å"righteous judge.† He apparently punished the unjust, the unrighteous and the disobedient. The idea that a nation is the instrument of God’s will has led to war and the subjugation of people viewed as ungodly. Fundamentalism clouds everything. There is a need to be right and superior, which develops an ego and once we fall foul to it, we are lost. Conversely, biblical commandments are the basis of Western ethical and legal systems. It has seen to teach us tolerance for people with other beliefs and opinions. Usually believers are more peaceful, law-abiding and tolerant than the non-believers in the world. Some people need it psychologically and without it may step to extremism such as suicide or anarchy. However, some live in a delusion and in a constant state of intellectual dishonesty. Some people, who are so far devout in their own beliefs, use them to beat other beliefs and religious groups into submission. Religions like Islam justify ‘holy’ wars against the unfaithful, meaning those of other religions. This can also be seen in the violence of the crusades launched by Christians in the medieval period and by later wars between Protestant and Catholic. Religious conviction like the extremist Hindu groups against Christians and Muslims in India has paved the way for the terrorist attacks in New York City on September eleventh 2001. Religious clashes have led to some of the most heinous human behaviour in recorded history. Western states grew as a result of religion and religious philosophy. Western European and North American societies are still based on Protestant ideals of diligence, thrift and moderation. The very existence of theocratic state, proves that governments in these states are much more stable than regimes in secular countries because leaders are viewed as appointed by God. Political stability, in turn, leads to economic welfare. Despite this, Theocratic states become totalitarian regimes because they are based upon obedience to a ruler who is seen as God’s representative rather than a democratic constitution. They may be stable but they are not essentially concerned with their people’s welfare. By prioritising religious imperatives over economic development and by their intolerance of the questionable types who drive economic process states like Iran have become corrupt, authoritarian and poor. In conclusion, I believe that religion provides many opportunities and hope for those who have nothing else to turn to, it helps bring unity and sometimes peace into communities. However, I also believe that it has become a perversion of the redemptive message of Jesus, by so-called devout humans using their beliefs to ruin and destroy the lives of many others. I myself am agnostic and am very open-minded.

Technology Saved My Career Professor Ramos Blog

Technology Saved My Career As an athlete, have you ever been in extreme anger and anguish while being out because of injury? Over the past two decades, technology has been a very beneficial factor in today’s society. Although there are several individuals who lean towards the statement that technology is making individuals lazy and unknowledgeable. The truth of the matter is, in terms of medicine and rehabilitation, technology has done nothing but improve and further enhance the medical field. Being prone for injury, an athlete can now get back on the field in record time due to technology. Doctors and Sports Trainers are now able to diagnose and know how to treat the injury in a matter of hours or in some cases, minutes. The modern era of athletes have now been able to further improve their career through the help of technology. â€Å"Dad [my coach] let me go back in please!† Crying to my coach, which just happened to be my father, is perhaps something most athletes have been through. Crying in anger, frustration, and pain due to the intensity of the game was the reason to leading me to one of my most horrific injuries. A broken ankle is something I was looking to ignore in order to get back in the game and help my team in whichever way I could. However, my dad had other plans for me and decided it was best for me to sit out the rest of the season. An athlete’s worst fear is to be opted out because of an injury. â€Å"Sports-related injuries accounted for more than one fifth of the visits by persons 5 to 24 years old.† 68% of the 3.7 million individuals going for a doctor’s visit are between the ages of 5 and 24 (â€Å"Emergency Visits†¦Ã¢â‚¬ ).  Ã‚  Ã‚  Ã‚   Inclusive of the sports world, technology has improved the environment in which athletes play in. Stadiums have never been more advanced in terms of â€Å"intelligent systems and sports facilities, communication systems for event management, ticket access control system, contest information systems, television systems, Command and Control System† (â€Å"The Research†¦Ã¢â‚¬ ). As well as stadium and facility advancements, in-field play has greatly benefited from technology, whether it be to aid the athlete, gameplay, or crowd enjoyment. Most of this technology can now help athletes improve in a number of ways. Aspects such as image analysis, computer-aided training and training systems. An athlete can now have a viewer’s eye of him/her. Having the viewer’s eye helps the athlete see from a different perspective and can now work on enhancing their work ethic. The errors or mistakes an athlete makes during game day can not always be noticeable by the athlete d uring play. Getting a different perspective through the help of technology now helps the athlete analyze their performance. Thus fixing any and all mistakes the athlete notices off the field. This is one of several examples of how technology not only improves the environment in which they play but it helps their performance in order to revamp their performance. All sorts of athletes have benefited from technology in some sort of manner. Paralympic sports could not have been possible without the latest advancements in technology. â€Å"Several unique technological modifications have been made in prosthetic and wheelchair devices† (Burkett). Technology in sports made sure to include everyone even create new jobs. For example, VAR in the soccer world stands for Video Assistant Referee has recently been introduced. VAR was something introduced by FIFA with the purpose to catch any and all mistakes the human referees may make. Invalid goals, dangerous plays that may hurt a player, penalty decisions and mistaken identities that may be made in order for the game to be properly called (â€Å"Video Assistant†¦Ã¢â‚¬ ). This VAR system is meant to monitor the game closely in order to catch unseen mistakes. Just like any other machine, someone has to be monitoring the machine in order to see if the system is working properly. Not only in the soccer world has VAR had an impact on, but sports such as football, basketball and tennis have had their fair share of technology aid.   Technology may not always have beneficial aspects. For example, in the article â€Å"Is Google Making Us Stupid?† Nicholas Carr expressed the mixed emotions of google. He explained how he cannot even read through two paragraphs because of the habit of skimming through texts behind the screen. Aswell as explaining the cons of google and its outrageous capacities, he describes how the habits created by behind the screen interaction of being lazy (Carr). In the sports world, technology takes away a lot of the love athletes have for the sport. Man made errors are what make the sports world so great. When technology starts to get involved, a lot of the passion, deficiency and the man made errors that make the sport take its natural course. In other words, errors are part of the game, and are what make sports the most beautiful thing in the world. Technology has turned into an evolutionary point in sports. Not only in the field but more importantly off the field. Most athletes agree that they would be lost without sports. Technology gave hope to a lot of these individuals by creating them into elite athletes. The upcoming of athletes does not come easy. Technology sure does play a significant role. Being able to be diagnosed almost in an instant helps with the duration of the healing process when being injured. As most injuries come via sports, one can expect athletes to be prone. An athlete’s world is without a doubt one of the biggest roller coasters an individual can go through. Fighting against injuries is perhaps the biggest effort I had to push myself through. I am more than positive every athlete out there has gone through a similar if not the same situation. Technology has helped this hell of a roller coaster move at an ease in a sense that we (the athletes) were able to quickly rebound and get back to work. Burkett, Brendan. â€Å"Technology in Paralympic Sport: Performance Enhancement or Essential for  Performance?† British Journal of Sports Medicine, British Association of Sport and  Exercise Medicine, 1 Mar. 2010, www.bjsm.bmj.com/content/44/3/215.short. Accessed 7 August 2019 Carr, Nicholas. â€Å"Is Google Making Us Stupid?† The Atlantic, Atlantic Media Company, 13 June  2018,  www.theatlantic.com/magazine/archive/2008/07/is-google-making-us-stupid/306868/.  Accessed 7 August 2019 â€Å"Emergency Visits for Sports-Related Injuries.† Annals of Emergency Medicine, Mosby, 23 Apr.  2003,www.sciencedirect.com/science/article/abs/pii/S0196064401811161. Accessed 7  August 2019 â€Å"The Research on Application of Information Technology in Sports Stadiums.† Physics  Procedia, Elsevier, 27 Dec. 2011,  www.sciencedirect.com/science/article/pii/S1875389211007474. Accessed 7 August  2019 â€Å"Video Assistant Referees (VAR).† Football Technology,  www.football-technology.fifa.com/en/media-tiles/video-assistant-referee-var/. Accessed 7  August 2019  

Arican American Histry Essay Example

Arican American Histry Essay Example Arican American Histry Essay Arican American Histry Essay Atlanta, Georgia. | 1944| Graduated from Booker T. Washington High School and was admitted to Morehouse College at age 15. | 1948| Graduates from Morehouse College and enters Crozer Theological Seminary. Ordained to the Baptist ministry, February 25, 1948, at age 19. | 1951| Enters Boston University for graduate studies. | 1953| Marries Coretta Scott and settles in Montgomery, Alabama. | 1955| Received Doctorate of Philosophy in Systematic Theology from Boston University, Boston, Massachusetts on June 5, 1955. Dissertation Title: A Comparison of God in the Thinking of Paul Tillich and Henry Wiseman. Joins the bus boycott after Rosa Parks was arrested on December 1. On December 5, he is elected president of the Montgomery Improvement Association, making him the official spokesman for the boycott. | 1956| On November 13, the Supreme Court rules that bus segregation is illegal, ensuring victory for the boycott. | 1957| King forms the Southern Christian Leadership Conference to fight segregation and achieve civil rights. On May 17, Dr. King speaks to a crowd of 15,000 in Washington, D. C. | 1958| The U. S. Congress passed the first Civil Rights Act since reconstruction. Kings first book, Stride Toward Freedom, is published. On a speaking tour, Martin Luther King, Jr. is nearly killed when stabbed by an assailant in Harlem. Met with President Dwight D. Eisenhower, along with Roy Wilkins, A. Philip Randolph, and Lester Grange on problems affecting black Americans. | 1959| Visited India to study Mohandas Gandhis philosophy of nonviolence. Resigns from pastoring the Dexter Avenue Baptist Church to concentrate on civil rights full time. He moved to Atlanta to direct the activities of the Southern Christian Leadership Conference. | 1960| Becomes co-pastor with his father at the Ebenezer Baptist Church in Atlanta, Georgia. Lunch counter sit-ins began in Greensboro, North Carolina. In Atlanta, King is arrested during a sit-in waiting to be served at a restaurant. He is sentenced to four months in jail, but after intervention by John Kennedy and Robert Kennedy, he is released. Student Non-Violent Coordinating Committee founded to coordinate protests at Shaw University, Raleigh, North Carolina. | 1961| In November, the Interstate Commerce Commission bans segregation in interstate travel due to work of Martin Luther King, Jr. and the Freedom Riders. Congress on Racial Equality (CORE) began first Freedom Ride through the South, in a Greyhound bus, after the U. S. Supreme Court outlawed segregation in interstate transportation. | 1962| During the unsuccessful Albany, Georgia movement, King is arrested on July 27 and jailed. | 1963| On Good Friday, April 12, King is arrested with Ralph Abernathy by Police Commissioner Eugene Bull Connor for demonstrating without a permit. On April 13, the Birmingham campaign is launched. This would prove to be the turning point in the war to end segregation in the South. During the eleven days he spent in jail, MLK writes his famous Letter from Birmingham Jail On May 10, the Birmingham agreement is announced. The stores, restaurants, and schools will be desegregated, hiring of blacks implemented, and charges dropped. On June 23, MLK leads 125,000 people on a Freedom Walk in Detroit. The March on Washington held August 28 is the largest civil rights demonstration in history with nearly 250,000 people in attendance. At the march, King makes his famous I Have a Dream speech. On November 22, President Kennedy is assassinated. | 1964| On January 3, King appears on the cover of Time magazine as its Man of the Year. King attends the signing ceremony of the Civil Rights Act of 1964 at the White House on July 2. During the summer, King experiences his first hurtful rejection by black people when he is stoned by Black Muslims in Harlem. King is awarded the Nobel Peace Prize on December 10. Dr. King is the youngest person to be awarded the Nobel Peace Prize for Peace at age 35. | 1965| On February 2, King is arrested in Selma, Alabama during a voting rights demonstration. After President Johnson signs the Voting Rights Act into law, Martin Luther King, Jr. turns to socioeconomic problems. | 1966| On January 22, King moves into a Chicago slum tenement to attract attention to the living conditions of the poor. In June, King and others begin the March Against Fear through the South. On July 10, King initiates a campaign to end discrimination in housing, employment, and schools in Chicago. | 1967| The Supreme Court upholds a conviction of MLK by a Birmingham court for demonstrating without a permit. King spends four days in Birmingham jail. On November 27, King announces the inception of the Poor Peoples Campaign focusing on jobs and freedom for the poor of all races. | 1968| King announces that the Poor Peoples Campaign will culminate in a March on Washington demanding a $12 billion Economic Bill of Rights guaranteeing mployment to the able-bodied, incomes to those unable to work, and an end to housing discrimination. Dr. King marches in support of sanitation workers on strike in Memphis, Tennessee. On March 28, King leads a march that turns violent. This was the first time one of his events had turned violent. Delivered Ive Been to the Mountaintop speech. At sunset on April 4, Martin Luthe r King, Jr. is fatally shot while standing on the balcony of the Lorraine Motel in Memphis, Tennessee. There are riots and disturbances in 130 American cities. There were twenty thousand arrests. Kings funeral on April 9 is an international event. Within a week of the assassination, the Open Housing Act is passed by Congress. | Figure 1: References: Kirk, J. (2009). THE LONG ROAD TO EQUALITY. History Today, 59(2), 52-58. Bowles, M. (2011). A History of the United States 1865-Present. Sand Diego, CA. :Bridgepoint Education Price, J. J. (2005). HEGEMONY, HOPE, AND THE HARLEM RENAISSANCE: TAKING HIP HOP CULTURE SERIOUSLY. Convergence, 38(2), 55-64. Milford, M. (2012). The Olympics, Jesse Owens, Burke, and the Implications of Media Framing in Symbolic Boasting. Mass Communication Society, 15(4), 485-505. doi:10. 1080/15205436. 2012. 665119 Bell, D. A. (2004). Silent Covenants : Brown V. Board of Education and the Unfulfilled Hopes for Racial Reform. Oxford University Press. McElmurry, S. (2009). Elvira Arellano: no Rosa Parks. Creation of us versus them in an opinion column. Hispanic Journal Of Behavioral Sciences, 31(2), 182-203. Margolin, V. (2012). The Martin Luther King Jr. Memorial: A Flawed Concept. Journal Of Visual Culture, 11(3), 400-408. doi:10. 1177/1470412912458070 lib. lsu. edu/hum/mlk/srs216. html Carson, C. (2005). The Unfinished Dialogue of Martin Luther King, Jr. and Malcolm X. OAH Magazine Of History, 19(1), 22-26. malcolm-x. org/bio/timeline. htm Holmes, M. (2009). The Freedom Riders. Smithsonian, 39(11), 70-75. nytimes. com/2008/11/05/us/politics/05elect. html? pagewanted=all_r=0 ALEX-ASSENSOH, Y. M. (2008). Change and the 2008 American Presidential Election. Politicka Misao: Croatian Political Science Review, 45(5), 235-243. Baker, S. (2010). Education and Equality: African American Teachers and the Civil Rights Movement, 1940-1963. NAAAS Affiliates Conference Monographs, 1025-1040.

The Orion Shield Project Essay Example | Topics and Well Written Essays - 1250 words

The Orion Shield Project - Essay Example This also shows how getting appointed for an unsuitable position can lead to disputes and confusions both for the employee and for the organization as a whole. From the ethical point of view Gary was correct on his part but if we consider the case from the business viewpoint then it can be said that on certain aspects Gary was wrong. The case focuses on a number of aspects of an organization and exhibits the outcomes providing the reader a food for thought towards finding out paths to better results. In the following sections we will discuss about the various aspects related to the case. Technical aspect Henry Larsen, the director of engineering at SEC appointed one of his most trusted employees, Gary Allison, as the project manager for the Orion Shield project. Soon Gary realized that the design prepared by their firm was unable to meet the technical specifications. He informed Larsen that the customers are looking for a design that would operate successfully and normally within -65 degree F to 145 degree F. He tried and tested several other approaches but failed. Then he suggested that the customers should be informed about this issue. ... He thought it would be unethical to conceal the fact from the customers which can possibly give rise to mistrust and dissatisfaction among the customers later on. But he was rebuked for this ethical thought. Larsen clearly told him that if he wished to move on with this project with an ethical viewpoint then he would have easily selected some ethical manager and not Gary. Since he needed someone who can tactfully handle such situations without getting ethically influenced therefore he chose Gary for this project and he wants Gary to act as per his instructions. Also Gary stated in the financial report about the progress of the project and the cost allocated. He represented all the facts truthfully. However his endeavor was totally discouraged by Elliot Grey who informed him that his truthfulness has caused a huge loss to the company as Grey had asked for $3, 00,000 additional amounts from the headquarters by some manipulation so that Gary could get rescued from the complex situation. Now this amount would be restricted to only $ 150,000. Legal aspect Gary got informed by Larsen that a new material JXB3 has proved to be suitable for satisfying all the specifications mentioned in the contract. This material had been tested for the past two weeks by Larsen and Paula and now they have come to the conclusion that it is the perfect one. Larsen also told that all these testing had been done with the money paid for the deal and it is against the contract to use the amount for some other purpose and the revelation of this fact might lead to cancellation of the contract. Also it was illegal on SEC’s part to develop a new material and introduce it within the

Organization Change Essay Example | Topics and Well Written Essays - 250 words

Organization Change - Essay Example Organizational change exists when a company makes a shift from its present to a desired future state. Management of change in an organization therefore involves intense planning and implementation of the change in a way that minimizes resistance from employees and cost while maximizing the effectiveness of the change effort. Oticon was well-established Danish company, which concentrated more on manufacturing hearing aids for its clients. However, despite high ranking over a long period, the company started experiencing losses and drop in sales (Nadler & Nadler, 1998). In saving the company, the new CEO Lars Kolind embarked on a mission to cut the cost to enhance reduction of expenses. With reference to Nadler’s integrated change agenda, Lars dedicated on changing the values of the company (Nadler & Nadler, 1998). Oticon initially concentrated on manufacturing high quality expensive products. As competition intensified, the sale of hearing aid products from Oticon began to drop because of the availability of lower cost products. Lars attempts were to change this perspective and ensure that Oticon products become the product of choice. Lars wanted to alter the values of the company and to shift focus on action and dialogue. Primarily, the actions were to ensure that Oticon remains creative, innovative and flexible (Nadler & Nadler, 1998). The dialogue was to involve all the employees to have fresh thinking on any latest idea that would apply to enhance Oticon’s competitive edge and profitability. A vital recommendation at times of organization change is employee involvement. The most important asset for an enterprise is its employees. It is fundamental to inform all employees of impending organizational changes. An evident explanation of every change is imperative. Informed employees will be more receptive to change, however, an employee who has no information about the change will resist it even if the change has a positive effect.